by Matt Weik
Brands these days lack originality. It’s aggravating to see “me too” products around the location as well as now much more just recently we are seeing much more as well as much more brands copying the actual “look” of the bundle from a competitor, not just their profile. This is triggering lawsuits to appear left as well as best in an effort to safeguard brands.
That looks oddly familiar
Why people blatantly utilize the exact same packaging, exact same look, exact same ingredients, as well as practically the exact same logo is beyond me. Do they not comprehend infringement legislations as well as that they are going to get their butt handed to them from lawsuits?
A just recently released energy drink called Up energy drink made by YouTuber, Christian Guzman, is being sued by not one, however two different brands for utilizing their likeness, as well as when I state likeness, I imply they look practically precisely similar as well as the names are virtually the same. If you took the Up energy drink as well as put it side-by-side to the Uptime sports Nutrition Inc. energy drink, you’d essentially believe they were the exact same drink. Christian was a significant fan of Monster energy drinks, as well as quite much ripped off the entire component listing from their Monster Ultra (white can). Both the Up energy drink as well as Uptime sports Nutrition Inc. bottles are the exact same shape, exact same size, both white, as well as logos look similar. You’d believe he would be smarter than to copy one more brand’s picture thinking about he likewise has his own garments line (which just so occurs to look like others on the market too). See a theme?
The two brands suing Up energy drink are Uptime sports Nutrition Inc. as well as Uptime energy Inc. Honestly, I don’t believe Up energy drink is going to come out of this suit as pleased campers. In fact, they much better have a ton of money in the bank so they can pay off all the damages these two brands are asking for. According to info I discovered on Stack3d.com, the two brands are seeking “monetary relief, actual damages, profits, punitive damages, improved damages, interest, all legal charges as well as any type of other relief as the court deems just.” I’m just saying, however Mr. Guzman is screwed.
Aren’t these bars the same? Nope.
Shifting from the drink side of the market to the bar, there is now a suit going on between LARABAR as well as a new brand called RAW-BITE. Obviously, LARABAR is produced by market giant, general Mills—not somebody who you’d want to kick sand at in the sandbox. When taking a look at the two bars, RAW-BITE clearly has the exact same packaging, the exact same look, the exact same looking logo with the name in funding letters surrounded by a rectangular border, slogan under the name, as well as specified flavor under that.
The suit even declares that RAW-BITE is copying LARABAR’s social network messages with the exact same look as well as feel. clearly general Mills wants this to end, as well as end rapidly because they are both trying to fight in the exact same area on shelves as well as their bar can quickly be mistaken for the RAW-BITE bar.
Is the juice worth the squeeze?
If you’ve complied with the supplement market for any type of amount of time, you’d understand there have been numerous lawsuits similar to the above with pills, powders, capsules—just about whatever you can imagine. I’m all for competition in the marketplace, however this constant copycat mentality only makes those producing a duplicate create look dumb. Whether they insurance claim stupidity or clearly don’t understand their competition as well as players in the space, it’s just poor form.
Everyone these days wishes to produce “similar” products as well as then pray they can out-market the innovators to take some market share. But, are they truly that dumb as to not understand that when the trendsetter catches wind that there is a “similar” product in the area that they aren’t going to try as well as take legal action against to safeguard their product as well as brand? Are people that dumb these days?
I may be on the outside looking in with this, however I believe we requirement much more development in the industry. everybody is coming out with products that are selling well from other brands. This oversaturates the market as well as the brand copying only ends up stealing a extremely little portion of market share, as well as ultimately months or years down the road go out of company or discontinues the product. That’s the lifecycle it seems. Why refrain from doing your homework, research, as well as introduce something ingenious as well as be very first the market? seems like a great concept if there’s a demand for such a product, right?
Am I the only person who believes this way? Take a issue that there is no service for, as well as repair it.That’s exactly how you make genuine money as well as produce value. This copycat nonsense isn’t assisting anyone. You’re just trying to get rich off somebody else’s success—which won’t happen.
More times than not, the people who copy products are people who aren’t prepared to work. They want a quick in as well as out strategy. Make your money as well as get out or make your money as well as offer the company. Either way, they’re in it for one thing—the money. stop focusing on the money as well as begin focusing on solving issues as well as bringing value. Be ingenious as well as original. sufficient is sufficient with the “me too” products.