The ski resort that held the 1960 Olympic winter season games in California has been rebranded to Palisades Tahoe, bringing both mountains of the former Squaw Valley Alpine Meadows together under one unified name. The relocation came after a 2020 commitment by the resort to rename the destination complying with research study into the historical as well as present usage of the word “squaw” as well as discussions with the regional Washoe Tribe.
“It is inspiring that after seven decades in operation, a business as storied as well as recognized as this resort can still show as well as change when it is the required as well as best thing to do,” stated Palisades Tahoe president as well as chief operating policeman Dee Byrne. “This name modification shows who we are as a ski resort as well as neighborhood — we have a credibility for being progressive as well as boundary-breaking when it concerns feats of skiing as well as snowboarding. We have proven that those values go beyond the snow for us. It’s an extremely interesting time to be part of Palisades Tahoe as well as after much more than 10 years at the resort, I’m honored to be leading our team into this new era.”
The Palisades Tahoe name honors two of the resort’s many legendary arenas, one on the Olympic Valley side as well as one on the Alpine Meadows side. The new logo aligns the two distinct mountains that comprise Palisades Tahoe with the outline of an eagle, a nod to the sacred Washoe sign as well as to the resort’s freeskiing roots.
The renaming process began last year with a research study as well as discovery process before the resort team conducted various survey, collecting much more than 3,000 responses, as well as held focus groups in the community, including regional residents, longtime pass holders, athletes who grew up on these slopes, resort workers as well as members of the regional Washoe tribe.
The resort will begin implementing the new name as well as branding immediately, however expects the full changeover to be a multi-year process. The base area village on the Olympic Valley side will be understood as The village at Palisades Tahoe as well as Palisades Tahoe plans to debut new names for the Squaw One as well as Squaw Creek chairlifts to be chosen with input by the Washoe Tribe, resort at Squaw Creek as well as the public.
Palisades Tahoe has begun building a partnership with the Washoe tribe of Nevada as well as California. This summer, the resort introduced the Washoe cultural trip series, which provides guests a view of the mountains with the eyes of the Washoe people. Palisades Tahoe will set up a Washoe display at High Camp with tribal artifacts as well as the groups Camiseta Aston Villa FC are Camiseta FC Tokyo likewise checking out future programming centered on making skiing much more available to Washoe tribe members.
“Anyone who spends time at these mountains can feel the enthusiasm of our devoted skiers Camiseta Selección de fútbol de Uruguay as well as riders,” stated Ron Cohen, former president as well as chief operating policeman of Palisades Tahoe. “However, no matter exactly how deep, meaningful, as well as positive these feelings are as well as no matter exactly how much our guests don’t mean to offend anyone, it is not sufficient to validate continuing to operate under a name that is deeply offensive to native people across North America. We were compelled to modification the name since it’s the best thing to do, particularly for the generations yet to come, who will grow up without having to utilize a slur to determine the location where they chase their dreams down the mountain. We understand exactly how much people like this place, as well as so we spent much more than a year making sure that we were doing best by the neighborhood in selecting a name that would honor the past as well as reach out to the future.”
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