equine Racing Ireland (HRI) have joined forces with PTI digital to deliver a cohesive innovation strategy, starting with a brand new and ingenious mobile app.
As data and digital consulting lead on the project, PTI is supporting equine Racing Ireland to expand the appeal of equine racing and grow their fanbase for the portfolio of racecourses, bringing a commercial focus to innovation and create better interaction for fans, spectators and participants in 2021.
With innovation already determined by HRI as a essential area for innovation, the onset of the Covid-19 pandemic accelerated the requirement to maximise the effectiveness of and possibilities within HRI’s innovation capabilities.
Within a complex stakeholder environment, together with a Camiseta Selección de fútbol de Bélgica requirement for devoted know-how internally, HRI wanted to determine where to commit time and finance to create the most impactful result.
PTI have been selected to create and deliver a technique for a mobile app as part of a larger digital vision that will deliver growth and income for the business, enhance race day experience, engage essential audiences and satisfy larger HRI tactical objectives.
Integrated Thinking
While also developing and providing the mobile app technique and implementation, PTI’s substantial know-how in digital technique execution brings integrated believing and direction to HRI’s strategy.
Enabling a cohesive, top-down and digitally-led technique to create a solid and accountable set of innovation goals to assist Camiseta Watford FC prioritise spend and put in location decision-making filters for a remove technique is a PTI trademark from which HRI are already benefitting
PTI will now support HRI in the tender process for the mobile app, supporting the appointment and implementation, while also assisting HRI to re-imagine their commercial structure for the digital age and realise the prospective for driving maximum value by unleashing digital capabilities.
PTI will create a roadmap for HRI to illuminate a new technique to digital, demonstrating an impactful and effective 365-day model, digital sponsorship technique and wide-reaching digital transformation.
Racing Ahead
Paul Dermody, CEO HRI Racecourses and director of commercial & Marketing, said:
HRI is identified to grow the profile of and attendances at Irish racing. We believe that investing in improving the customer experience is a essential part of that strategy, especially the digital customer experience, on the racecourse or certainly away from the racecourse. PTI have brought an outstanding level of know-how across a broad variety of areas that have seen us expand our thinking, ambitions and confidence in the digital space.
Having PTI at our side as we take the next steps on our journey guarantees we’ll be at the cutting-edge of believing in digital, be that from a commercial standpoint in providing scalable incomes or a technical standpoint in ensuring we deploy an integrated and linked digital eco-system.
Mike Bohndiek, chief executive policeman at PTI Digital, added:
We’re thrilled to be assisting equine Racing Ireland not only get into a strong setting to create first-rate race day experiences when crowds return, but to be part of an continuous journey that will result in a visible and Camiseta Bayern Munich concrete change according to their tactical objectives, led by a digitally-focused commercial approach.
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